GlowUp Cosmetics
D2C Beauty Launch Trends on Instagram
A new serum launch turned into a week of Reels — and a sell-out first batch. [PLACEHOLDER metrics]
- 2.1Mviews
- Reach
- 9.2%
- Engagement
- 6x
- ROAS
The goal
Launch a new serum to a young, urban audience with no existing brand awareness.
What we did
12 micro beauty creators across three metros, each producing an honest first-impression Reel plus stories, seeded with product two weeks before launch day.
The result
The launch batch sold out in five days and the UGC kept running as paid ads. [PLACEHOLDER]
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